B+B Adversing on LinkedIn Company Page or Personal Profile?

[Kingalan1]

I own a commercial real estate brokerage in New York City. We represent tenant's in the acquisition of office, loft and medical space.

My company has a LinkedIn page (https://www.linkedin.com/company/11076827/) , as I have a personal LinkedIn profile (https://www.linkedin.com/in/metromanhattan) associated with the company page.

Should the company page be promoted or should the personal profile be promoted?

What is the relationship between the two? Note that I am a one man show but do operate as a company.

Thanks!!

[Cesare.Marchetti]

Hi,

The company page should be promoted basically.

If you do 'sponsored InMail' it will be linked with your personal account, i.e. showing you are sending the mails.

For all the other advertising products you either need a company page or a focus page (brand). As far as I know you can't do without one of these. At least if you have already a company page connected with your personal account than it leaves you no other option.

You need a personal account to set up an advertising account and a company page or a focus page to do all the advertising except for 'sponsored InMail' where a personal account should suffice.

Hope this helps you getting started and wish you a lot of success with your LinkedIn campaigns.

Cheers,

Cesare