Drop in rankings following a migration

[ACEmina]

Hi

we have recently migrated our website and while I expected some drop in visibility I didnt expect a huge drop and definitely not a big drop in MozRank and MozTrust. But we went from 4.34 to 3.69 on Domain Rank and 4.42 to 3.85 in MozTrust. That to me looks like a lot. Particularly since I have been building links and it should be going up not down. We dont buy links and really dont employ any black hat link building.

Now at the same time our total link profile looks massive. Apparently  we have 18k of links. there is no way this is correct. Our competitors all have below 5k. The total links have grown from 13k to 18k in a month as well. Where is this coming from? Is there any way of seeing what these links are?

Our visibility went up actually after the launch. Main keyword campaign went from 1.59% to 6.13% then to 7.53% at first. Which made sense since the new site has much better on page optimisation. But now this dropped again to 2.37%. Our competitors visibility is much more stable then that.

I know some fluctuations is normal but these fluctuations seem a bit drastic. Are they?

We still have a few 404s to sort out and quite a bit of re-directs on the page. But other then having impact on speed this should not influence the rankings so severely. Should it?

Before we migrated the site I followed the instruction given by Moz https://moz.com/blog/web-site-migration-guide-tips-for-seos and yet there are all these issues that are popping up. It's disappointing that I made all this effort prior to migrating plus made sure our new page is much better in terms of SEO (I mean I even developed a pagination strategy to get rid of the duplicates!) and it doesnt seem like its paying of.

Any help is much appreciated. Id say my SEO understanding is mid range but Im really interested in it and keen on building my skills. And this is really discouraging if Im honest.  Please help

[tawnycase]

Hey there! Tawny from Moz's Help team here.

Oh boy! There's a lot of specifics in this question! It will be way easier and much quicker to get to the bottom of this issue if we can take a look at the same things you're seeing, like the specific Moz Pro Campaign(s) where you're seeing these fluctuations.

That's pretty tough to do in the Q&A forum, so if you wouldn't mind, please write in to us at help@moz.com with all your questions and we'll do everything in our power to answer them for ya.

Thanks!

[ACEmina]

Hi Tawny

Thank. That would be amazing! I spoke to the help desk. Including you. To be fair you were really helpful. I'm going to try and see my links toda through Explorer. It would mean a lot though if you could take a look at our campaign. Is there a way of contacting you directly since I always get someone else and not everyone is helpful. Or can I just ask for you specifically through help?

Im really a bit stuck here. I had my revs look at it and they're confused as well.

Thanks

Emina

[tawnycase]

If you write in to us at help@moz.com and ask for me, I can take your questions that way. It's much easier to work through our customer support system than through the Q&A forum, so that's the best way to go!

Thanks, Emina!

[tawnycase]

I just found the ticket where we were working together on this, so no need to write in again. I'll just respond to you there.