Following on LinkedIn & Liking on Facebook, Will it Facilitate Advertising to a Specific Target Market?

[Kingalan1]

My commercial real estate brokerage ie firm is targeting very specific lists of businesses. We send them emails regarding specific properties. For instance email to partners in law firms with 1-10 employees in the 10017 zip code. Response from email has been maybe a decent customer for every 1,500 emails. But it is inexpensive.

We would like to try to reinforce and enhance the results by perhaps using social media tools such as LinkedIn and Facebook.

Would it help us eventually advertise to our very specific segments if we Facebook like the individuals we are targeting? We would like both the individuals and the company pages. Any utility to this? We would also follow the individuals on LinkedIn.

In a perfect world we could advertise posts of below market, especially desirable properties to our target market; the same people we are emailing to on a regular basis. We are generating the emails through a CRM called "ZOHO" which we find very useful.

Is it worthwhile to add a social media element to our marketing effort? While the email has been very inexpensive and shows signs or being effective, the amount of effort to compile the lists and set up ZOHO was monumental.

Looking forward to feedback, thanks everyone!!!
Alan