What are safe promotion techniques for articles targeting low competition keywords on a high authority site?

[ppseo80]

Hi SEO Community,

The title says it all; we are running a content strategy that is targeting relevant low volume, low competition keywords published on a high authority domain.

How would you design your promotion / reachout / linkbuilding / strategy in this context?

Would you assume internal linking would do the job or are there easy wins to earn rankings in this low competition environment?

/T

[Joe_Stoffel]

Hi there,

While I do encourage adding internal links where it makes sense, you will also want to amplify, promote and share this content in social media, with relevant industry sites and with industry influencers. The more sites that pick up/share your resource and the more back links it acquires, the better off it is going to perform in organic search. Here are a few resources for amplifying your content:

How to Get Content into the Hands of Influencers Who Can Help Amplify It - Whiteboard Friday

How to Hack the Amplification Process - Whiteboard Friday