Homepage not ranking for targeted keywords (established site with somewhat ok UR&DR)

[sufanfeiyan]

Hello everyone, i have a question regarding my homepage issue. My homepage is not showing up in google search result for all the keywords except brand name. I have checked the following things to make sure my homepage is working properly.

• 1.The page is indexed.
• 2.No canonical issues
• 3.No robots.txt issues.
• 4.Ahrefs UR45 DR55 while my competitors ranking in 2nd and 3rd page have lower UR and DR
• Have tens of thousands of backlinks but i think most of them are legit

I suspect the problem might be the hoempage has more than 70 Anchor text (Internal links) working as directory, and many of them contain the keywords we are targeting. Will that be the reason my homepage is not ranking at all? Since the google might consider it as keyword stuffing and penalize my homepage for that.

What are your thoughts on this? Any suggestion would be greatly appreciated!

[andy.bigbangthemes]

Hey there,

some of the natural things to look for are of course content quality and on page optimization for those kwds. Did you check these? If these are good too - then google migt not rank you because of the user experience metrics. If this is the case consider changing the design, menus, links, etc. ux is very important nowadays.

[LureCreative]

Trying to rank a homepage for all your keywords is a fairly difficult task in any industry, and usually service, product, and blog pages are used to target certain keywords so that you aren't putting some much pressure on your homepage to rank. The fact that you have "tens of thousands" of links is a little concerning to me, but if you believe they are all legitimate then more power to you. I would try to increase the content quality and quantity of the homepage and if possible decrease the amount of anchor text links as Google may be seeing this as spammy.