Change SEO focus from homepage to other page on the domain

[Heers]

Hi,

we are (were) ranking top 5 with gietvloer-wand.nl by focussing the homepage for a certain keyword. We're trying to change to focus from the homepage to /gietvloeren with more content / information.

How to go about this? how to tell Google that /gietvloeren is more relevant / important then than the homepage? Or any experiences how long it will take for Google to see that the page has more information than the homepage?

It's a test and any experiences you can share would be great.

Thanks!

[Kelly_Edwards]

Hi Roderick,

From experience, this is quite hard to shake a keyword off a homepage and onto another that isn't ranking without physically removing that keyword the homepage - which comes with great risk.

I wouldn't advise doing that on it's own, as it won't necessarily mean that  your new page (although more relevant for that term) will start ranking in its place - it may just result in you not ranking at all.

Your homepage will naturally have a higher PA than the sub-page with more links built to it and in Google's eyes, may look more relevant.

You'll need to make sure that you cover the topic from all angles to tell Google that the sub-page is more relevant for that term. For example, using internal linking with that anchor text throughout your site going to that page and not the homepage. You'll then need to back this up with external links.

Use Moz's backlink anchor text checker to pull all external links that have been built that go to the homepage and contact them to ask them to change it to the more relevant page.

As to how long it can take is a 'how long is a piece of string' question. It depends how quickly you can make the above changes and how long it takes Google to recrawl any other links.

I hope that gives you a good start for what you can do to take action.

Kelly