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    Retargeting Providers in Healthcare

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    • jeremyskillings
      jeremyskillings last edited by

      I work with a number of businesses in the healthcare world and Google will not allow me to retarget to them.  There are clearly companies out there doing it as I was followed around by dentist ads recently.  Can anyone recommend reputable ad networks that offer general retargeting in the healthcare world, such as dentists, chiropractors, physical therapy, acupuncture, TMJ experts, etc.  Thanks in advance.  I've seen companies out there offering it but I'd like to be sure they are trustworthy.  Thanks.

      1 Reply Last reply Reply Quote 0
      • Alick300
        Alick300 last edited by

        Hi Jeremy,

        Here is all 'Healthcare and medicines' Google ads policy @ https://support.google.com/adwordspolicy/answer/176031?hl=en

        Please check it if your business/ service falls in any category. As far as I know dentist ads allowed in Google.I would suggest you to contact adwords customer support team in your country and ask about your service they will certainly helps you.

        If Google doesn't allow to advertise your service check in Bing & facebook.

        Hope this helps.

        Thanks

        1 Reply Last reply Reply Quote 1
        • jeremyskillings
          jeremyskillings last edited by

          Thanks.I'm going to try to talk to my rep about it. I did talk to Google support and that particular person said they weren't allowed, but as you said, I'm pretty sure I've seen dentists do it, so I almost feel like they just didn't want to deal with me or help because they couldn't figure out the issue. My remarketing list was running but the ads weren't running. Thank you. Was hoping someone could give me proof positive that they are doing it with dentists and/or chiropractors.  Thanks

          1 Reply Last reply Reply Quote 0
          • Alick300
            Alick300 last edited by

            Hi Jeremy,

            It is very strange that Google allowing remarketing ads and not allowing normal search ads.

            Can you share few ad copies and keywords?

            **I have just searched any many dentist ads showing in fact there are various article on the same.

            https://www.thedentalgeek.com/2016/04/six-ways-to-supercharge-your-dental-offices-ppc-campaign/

            I would suggest you to ask your question in Google adwords community @ https://www.en.advertisercommunity.com/t5/Analytics-Solutions/ct-p/Google_Analytics#

            hope it helps!!

            Thanks

            1 Reply Last reply Reply Quote 1
            • jeremyskillings
              jeremyskillings last edited by

              Thanks everyone. This was frustrating. I"m still trying to figure out a reputable solution. As a Google Certified partner, i went to my Google rep for help and they said I was not allowed to do remarketing with dentists or chiropractors, so that is extremely frustrating.  If you do know third party ad network providers that are reputable I would appreciate a good lead there.

              1 Reply Last reply Reply Quote 0
              • Liggins
                Liggins last edited by

                Jeremy-

                I recommend the Facebook ad network. if you're trying to avoid social, you can use the Facebook ad network, although the quality there tends to be weak. Maybe try Adroll.com also. I haven't used them in years, but when I did, they were able to tap into many of the networks through one platform.

                1 Reply Last reply Reply Quote 0
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