At Listing Page Load More Functionality or Pagination which one best?

[Johny12345]

Hello Experts,

For my ecommerce site at product listing page which functionality is best to implement Load more or pagination 1,2,3....and why?

Thanks!

[Kelly_Edwards]

It depends on the customer experience you want and how many products you have to show? There are pros and cons to both of these options:

Load more keeps the user on the same page for longer, allowing them to scroll through the options easily without jumping around too many pages. This should increase engagement to let people see everything in one go. BUT, unless you recall these via ajax or something on demand, then 'hiding' these from the user until they click the see more can slow page speed as you're obviously storing all of that data on the page ready to be loaded.

Pagination forces people to flick through different pages and would need rel=next/prev set up and canonicalised back to page1, else you may be seen as having duplicate content for meta titles etc unless you can change these dynamically, or set different pages to be no indexed.

It can put some people off as can make someone feel like they have to sift through a LOT of pages to find what they're looking for if you have multiple pages.

There's a useful study on this here: https://www.smashingmagazine.com/2016/03/pagination-infinite-scrolling-load-more-buttons/