Any issues with having a seperate shop section?

[paulfoz1609]

Ive had a bit of a dilemma whether to go for a full ecommerce site or having a seperate shop section.  My main goal is to push our installation services so Ive decided to go with the latter option.  The main categories will be focused solely on Installation services and then Ill have a seperate category which will take the customer to mydomain.com/shop where well have our products for them to buy and fit themselves.  The only issue I see is that Im going to have two pages competing against each other.  Theyll both have different content but one will be focusing on us installing a particular product and the other will focus on the customer buying it to fit themselves.  Will it make things more difficult to rank or wont it make a difference?

[badgergravling]

It shouldn't make a difference. After all, you'll be optimising the Shop version for 'product name', and the main site version for 'installing product name', and the content will be different - so the two pages should really be complimenting (and linking to) each other for a mutual benefit.

Duplicate content doesn't stop your best page ranking by the way. It's better to think about it as a filter - if you had two identical pages, only one will ever be found, and the other might as well not exist...