New to the SEO world

[BestDressedTot]

Hello,

I am new to the SEO world though I realize it's importance when trying to make your site noticed. I am working with a shopping cart (Pinnacle Cart)  and It has the fields to put in the data such as the meta tags, description keywords and whatnot. My problem is that I do not know how to use MOZ to strategize what keywords to use and how to populate them to the Google search engine. That said, someone told me that Descriptions for Section pages are far more important than keywords. Can anyone help or give me some insight on how to start this process? Once I have it all running, about how long will it take to propagate through Google?

Thanks!

[samantha.chapman]

Hi there!

Sam from Moz's Help Team here!

That are multiple things you can do in Moz in order to find the best keywords for implementation!

Here are some resources for you:

• The Keyword Research guide is a really good place to start!
• There's a great post in the Moz Blog about creative free keyword research
• If you're looking for insight into competitor keywords, try heading over to Open Site Explorer, pop in your competitor's URL, and take a look at the anchor text associated with their links. This can be a huge indicator of targeted keywords, which you might now decide to compete for!
• If you're curious how well you (or a competitor) is ranking for a certain keyword, or how well a certain page on your site ranks, hop on over to the Rank Tracker
• Use the Keyword Explorer tool to check how hard or easy it will be to rank for a certain keyword. Words with a higher difficulty score are harder to achieve rankings for, so some users will target lower difficulty words first and later tackle the hard ones. Something different works for everyone, though!
• When you've got your keywords and are ready to optimize your pages for them, check out the On-Page Grader. This will check a particular URL for optimization with a particular keyword or keyword phrase, and offer a grade based on how well it fares, as well as suggestions for improvement.

I'm afraid we aren't SEO consultants on the Help Team and are just here to support the Moz tools so I can't say exactly how long it might take for your changes to be reflected in the SERPS, but you might want to review this helpful article on that front: https://www.reliablesoft.net/how-long-does-it-take-to-rank-in-google/!

I hope this helps!