.com for USA or .com/us

[DigitalCRO]

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[Alick300]

Hi,

For USA my vote goes to .com.

Thanks

[DigitalCRO]

Thanks for the reply,

I'm thinking the .com as well. Particularly because the .com is also ranking for some phrases in the US already.

Regards,

Glen

[dMaLasp]

Hi,

I’m think both solutions can work.
If you geo-target the /us directory in the Google search console you shouldn't have any problems with the subdirectories approach.

Regards,

[DigitalCRO]

Thanks for the response,

Yes both options would work but I suppose the main question is, which is the better option from an SEO perspective?

If we use .com as the US site it will be a TLD and some phrases are already organically ranked in the US. If we create .com/us it may not be as strong as the .com

Regards,

Glen

[dMaLasp]

I can’t see much benefit in using .com over /us directory. You can see examples of great companies using the /us for united states. (Adidas, Nike, Samsung. Sony,…)

IMHO, the only benefit would be that with the .com you can avoid a geoip redirection from the .com to the us directory.

Regards.

[DigitalCRO]

Good point and I did look into those companies. My main concern regarding their decision to use .com/us is that Nike, Adidas etc are recognised Global Brands and SEO optimization particularly at a keyword level may not be a top priority for them.

It really does depend on the company and SEO objectives. In my case: what is best for US optimization.