Call Tracking Best Practises for General SEO

[Zoope]

Hey folks,

So I'm aware of the importance of consistent citations, and the mayhem call tracking numbers have been known to cause in regards to that in that past. So just wanted some up to date clarification on these two things:

1. Local SEO isn't strictly speaking a big deal for us as we supply a software and as such are technically global. I'm presuming consistent citations are still worth aiming for though, and will help increase general authority as well? Let me know if I'm totally wrong about that!

2. What's the best practise set up for call tracking, given that your main NAP number you'd obviously want hardcoded somewhere, alongside showing your dynamic numbers to relevant visitors.

Apologies for any ignorance, as always any help and advice is muchos appreciato.

[MiriamEllis]

Hi RobinEx,

No apologies necessary! Your question is a smart one about a rather confusing topic.

One of the best ways not to mess up NAP consistency is to have your existing phone numbers turned into call tracking numbers. A good company like CallRail can do this for you. I recommend you check them out.

Regarding citations, your business is only eligible for them if you meet face-to-face with consumers. Do you do this?

[Zoope]

Hi Miriam,

In that case I'll just apologise for the late reply! Thanks for your response - very helpful!

We do not meet customers face-to-face no, so in that case we needn't worry about citations at all?

Thanks for clearing that up!

Robin

[MiriamEllis]

Hi Robin,

Local business listings are meant for companies that meet face-to-face with customers or other businesses. If that's not your business model, then Local SEO isn't the right form of marketing for you. Hope that helps.