High clicks and low rankings - Correlation?

[nhhernandez]

Hi everyone, we noticed while doing last month's reports that even the best performing campaigns have a few keywords that slipped - some up to 10 positions down. We know keywords fluctuate every month, but May was just a weird month for rankings. While looking at possible issues that caused this, we noticed that these campaigns' clicks have gone up. So while keywords have gone down, their visitors seemed to be on the rise.

Is there a correlation? Maybe Google saw an increase in visitors and decided something's up and lowered the rankings (this sounds ridiculous - sorry! May just be pure luck, but thought I'd ask anyway). Has anyone seen a drop in their rankings for May also? I checked everywhere, and I don't think there has been a major update going on.

Thanks!

[benesmartin]

Hey Nikki,

That's really weird. We've also noticed drop in rankings in May, however, not so huge.

Last Google update was the "Fred" in March, so I don't think that's the issue.

Maybe this article could help:
https://moz.com/blog/ranking-fluctuations

Make sure, there're no new 404s or any new toxic links. If the content is still of the same quality, it could probably be some tech or linking issue. Let me know if anything helped.

Cheers, Martin

[nhhernandez]

Hi Martin, thanks for sharing the article and for the tips on what to check! I need that article right now to help me calm down