New Website's Not Ranking for Branded Term

[GarrettDenham]

Hey Friends,

I can't seem to figure out why https://feello.com/ isn't ranking on Google for it's branded term (Feello). It's ranking in 1st position on Bing and Yahoo but on page 2 (16th or so) on Google. Going through the list and can't come up with an answer.

• Metadata: Yes

• Indexed to Webmaster: Yes, Fetched pages: Yes

• Google cache on May 27, 2017: Check

• Using canonical and redirecting for non-www and HTTPS version: Yes & Yes

• Feello in domain name: Yes

• Set up social profiles and GMB: Yes

• Driving traffic: Yes, some email and ads

• Checked robots.txt: Yes, not created yet

• Created and Submitted Sitemap: Yes - https version

• Checked for blocked resources: None.

The list goes on...Any ideas would be appreciated.

[davebuts]

Hi Garrett,

Looks like it's a brand new domain with no links pointing to it (according to a few SEO tools).

How long has it been live?

If you can start getting sites linking to you and do a bit of PR, you can probably help speed up the process.

It doesn't look like you're doing anything wrong or you've missed anything, but I think this one will just take a bit of time (another week or two?).

Cheers,

David

[GarrettDenham]

Hey Dave,

Thanks for the reply. Yes, it's a new website. It's only been live for a few weeks and we only have a few external links pointing to it (2 or so domains and 5+ social profiles). PR is 100% part of the game plan. It still seems odd that Google has indexed the website, it's ranking on Bing, Yahoo, etc.. and we have a subdomain newagent.feello.com that's ranking in position 1 on Google for the query "Feello Agent" but we're not ranking for Feello.

I guess time will tell.

[RuthBurrReedy]

Hi Garrett,

I agree with Dave - getting some inbound links and other press will help. Bing and Yahoo tend to rate keywords being present in the domain/URL more strongly than Google does, which may be why you're seeing it come up there. It looks like https://feello.com is now ranking on page 1 for "feello" - an incognito search I just did saw it at position 8, under the image carousel.

One thing you might want to do, if you haven't already, is use Organization markup in schema.org to try to improve Google's Knowledge Graph entry for the business. That will help Google understand that Feello is a branded term, and that that brand is associated with your website. You should also use the "sameAs" schema.org property to link to your LinkedIn, Twitter and Facebook pages, since Google is currently ranking those higher than your domain - that will help Google understand the relationships between those pages. Good luck!