Hreflang | Should I implement hreflang for regional targeted but - different content of websites?

[manoman88]

Hello,

I'm implementing hreflang for my e-commerce websites which have different languages and do serve different content based on location.

Currently, I'm only using hreflang for for alternate language (fr-fr, fr-be, fr-ma, ...). I wonder if it might be better or if I am allowed to add other version of my websites (IT, ES, DE,... ) even if those version are serving specific content for these specific location. So, the content (products) of Germany is different of the product of the other countries.

Here is an example :

www.mywebsite.com/apple-phone (selling apple phone for US with product avalaible only in US).

www.mywebsite.de/apple-phone (selling apple phone for Germany with product avalaible only in Germany, the available models might be different from US and other websites).

www.mywebsite.it/apple-phone (selling apple phone for Italy with product avalaible only in Italy, the available models might be different from US and other websites).

www.mywebsite.es/apple-phone (selling apple phone for Spain with product avalaible only in Spain, the available models might be different from US and other websites).

www.mywebsite.pt/apple-phone (selling apple phone for Portugal with product avalaible only in Portugal, the available models might be different from US and other websites).

[davebuts]

Hi manoman88,

Sounds like you know what you're doing and the short answer is yes, what you have outlined above is the perfect use for hreflang tags despite there being slight variations in the product available to these different countries.

Cheers,

David