Minimum amount of content for Ecommerce pages?

[seowork214]

Hi Guys,

Currently optimizing my e-commerce store which currently has around 100 words of content on average for each category page.

Based on this study by Backlinko the more content the better:

http://backlinko.com/wp-content/uploads/2016/01/02_Content-Total-Word-Count_line.png

Would you say this is true for e-commerce pages, for example, a page like this:

http://www.theiconic.com.au/yoga-pants/

What benefits would you receive with adding more content?

Is it basically more content, leads to more potential long-tail opportunity and more organic traffic?

Assuming the content is solid and not built just for SEO reasons.

Cheers.

[paints-n-design]

i would like to say - so much content you need to describe your category or products to the user.

But it is still working to write a lot of content arround the topic and ask so much questions and fill it up with keywordrich testimonials. That done in the left sidebar makes the content look thin and the products are on top.

Also you can write a lot content above the products - not to much - and just after the products. A lot shops are still working that way.

just to explain what i mean - the #1 result for your topic in germany: zalando(dot)de/yogahose/  - they do it for each category and rank perfectly. Not just because the content, but it may be one reason. They ussually use 300+ Words, mostly 300 and other relevant categries are linked in these 300 words.

Be sure you don't have duplicate content and right canonicals. Take care about your filter and pagination

[Christy-Correll]

Hi everyone - As this question appears to be a duplicate, we are closing this one to new responses. We ask that you kindly continue this conversation where the question was originally asked: https://moz.com/community/q/minimum-amount-of-content-for-ecommerce-pages#question_97949.

Thanks so much for your understanding!

Christy