How to utilize Moz during website relaunch?

[meghanennes]

Hi folks - we're relaunching our website and have been sure to make it SEO optimized -- descriptive copy, new readable URLs, keyword-laden page metadata, and the like.

However, I'm new to Moz Pro and unsure how to utilize it during this transition. My questions for those of you -- assuming many -- who have gone through a redesign:

**How did you use Moz to track the success of your redesigned website? What do you wish you'd done? **

Any campaigns or resources you can suggest will be helpful, as I am new to the functionality!

[wholewhaler]

Big topic!

Great that you are thinking intentionally about this now, rather than jumping on here asking why your organic traffic has flatlined post launch. I have attached an internal doc we have that gives a checklist of things to do a consider to mitigate disaster.

Big picture, MOZ is great for keeping an eye on the keywords that drive traffic and see where you are losing ground post launch. More details in the attachment. GL!

[meghanennes]

Awesome, thank you, George! Luckily we're already doing a lot of this stuff, e.g. we agonized last week over a list of 400+ redirects It's helpful to know what to expect as well - I'll be sure to work these items into our pre/post-launch planning.