Content Help for Dealers

[Crichardson1990]

What type of content would anyone recommend writing for power sports dealers (ATV dealers, Motorcycle Dealers, Jet Ski Dealers, etc) or outdoor power equipment dealers (tractors, lawn mowers, etc)  when they're website consists mainly of inventory pages? These dealers are trying to improve brand awareness, but creating content that answers searchers' questions/intent is tough and I want to make sure I am on the right track.

I'm trying to create unique content. I am optimizing existing pages and then so far I've been writing brand pages, describing the brands, advertising that they carry this brand, creating links and call-to-actions to the inventory pages,etc. I want to first create authority and crawlable content for this brand. From there, I have been trying to create product category pages, describing the top products under that brand and working to creating product comparison content instead of simply describing it. Why Buy type of stuff, but that gets tricky to make unique.

Any suggestions on unique content or better strategies versus just brand descriptions, product descriptions/comparisons, etc? I also want to make sure that creating multiple pages focused on one brand and an overall category isn't cannibalization of a topic. Obviously each page is slightly different and gradually going into more detail, but I want to make sure. Any recommendations on types of content or different strategies would be helpful!

Also - I should mention that I am limited by the platform. I cannot create/utilize a blog page or anything like that.

Thanks!

[brettmandoes]

The first thing I would do is focus on answering the questions people have. You can do this by typing in a product category (like motorcycles) at http://answerthepublic.com/. Based on a white paper released by STAT there are several types of questions that populate featured snippets at a faster rate, so I would focus on answering the what, why, and how questions first, and answer those questions in either

Sounds like you're going to have some serious CMS limitations but hopefully this helps you add content in a meaningful way to your client's website.