Maps: How to get business showing for [keyword] + [location]

[Bee159]

Hi there, I'd like to know how to improve a business listing so that it shows up not only when people type in the company name but also when they type in keywords related to that company.

Say the company is a yacht broker based in Portsmouth. How would I get their listing to show in Google Maps when people search for: 'yacht broker' (when Google knows their location is near Portsmouth) and 'yacht broker portsmouth' or 'yacht broker hampshire'.

Many thanks.

[SergioB1717]

What you want is to appear in google maps?

I think you must register the business in google places and then you will see when looking for related words

[Alick300]

Hi,

I'm sharing two detailed post (step by step) on exactly how business listing can improve.

https://www.en.advertisercommunity.com/t5/Articles/Ranking-Factors-of-a-Google-Business-Page/ba-p/508712

https://www.en.advertisercommunity.com/t5/Articles/Boost-your-Local-SEO-amp-Business-Visibility-in-Search/ba-p/479125

Thanks

[NickW816]

The 3 keys to showing up on Google maps for (keyword + location) searches are having a claimed, completely filled out Google My Business profile that is verified via the business address, having consistent NAP (Name, Address, Phone #) listings across the internet on sites like Yelp, Angieslist, YP, Merchantcircle, Foursquare, etc. (Moz Local is great for this!), and also having genuine customer reviews on your profile. Outside of those three, having more inbound links to your website that is on your Google Listing is said to be a factor, as well as having a business address in the city you are searching. Hope this helps!

[JoyHawkins]

You should probably take a look at the Moz Local Search Ranking Factors survey if you haven't already.  If you want to post details about the specific business you're referring to, I can offer more specific advice.

[MiriamEllis]

Hi Bee,

Provided your company makes face-to-face contact with its customers, then the discipline you need to start learning is Local SEO. Your efforts will involve a combination of website development and local optimization, content development that surrounds the topics that matter to your industry/geography/clients, building and managing local business listings on a variety of platforms whether manually or via a service like Moz Local, review acquisition and then additional forms of outreach like social media and video marketing.

All of these practices combine to begin building your geo-topical authority. You'll be striving to earn local pack rankings relating to the city in which you're physically located, and, in some cases, organic rankings for other cities in which lack a physical location but which relate to your business in some meaningful way.

There is a lot to learn here. If you have a more specific question, please feel free to ask!