Displaying Long Product Descriptions on Mobile

[OptimiseWeb]

Hello,

One of our clients has a website which sells health products and supplements. All of the products have detailed descriptions that include ingredients information, usage, supplements facts, detailed information on how the products affect you, a detailed guarantee and FAQs.

Our client would like to display a more synthesised product description on mobile devices. This would be a shortened description which would make it easier for people to understand what the benefits of the products are. At the moment we still have the previously developed 'Read Product Description' button that expands and reveals more text. We need to remove this and display a different shortened description but still follow Google's best practices.

If the content on the mobile differs from the website, will it have a detrimental effect on the website's ranking in Google? If this is so, we face a barrier when trying to create a summarised version of the website for mobiles.

Had anyone had a similar experience? If so, please advise on what the best approach would be for this to maintain a high ranking in Google, but display differing content across platforms.

Much appreciated,
Gabriel

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