Is there a benefit SEO and ranking-wise in putting a free SEO audit tool on your homepage?

[nhhernandez]

Hi everyone,

I work for a digital marketing agency in Australia. Our team noticed some businesses similar to ours use a free SEO Audit tool on their homepages. We are considering having one as well but, but want to know how it would benefit us. Will adding this tool on our home page help us rank better in Google? If yes, can you please tell us how?

Thank you.

[Alick300]

Hi,

I don't think that by placing seo audit tool your site will get any ranking boost. You should check competitors on page optimization techniques and the backlinks.

Thanks

[MiriamEllis]

Hey There!

When properly deployed, development of tools for any type of business can have several different goals:

1. User engagment

2. Resultant brand recognition via use of the tool

3. Ranking well for tools of that type

4. Customer acquisition

Yes, publishing a really excellent tool could indirectly impact your domain's rankings if lots of people engage with the tool and link to it using keywords that are important to your business, but I wouldn't recommend looking at search engine rankings as the core goal of tool development. Simply putting a tool on your site because competitors do overlooks how effective it can be to have a thoroughly-planned marketing strategy that covers whether your potential customers will find such a resource useful, how you will build + deploy this resource and how you will set about marketing this resource so that it becomes a major asset to your business.

For inspiration, you might look right here on Moz. We have a free tool called Check Listing that helps local businesses do a quick health check of their local business listings on major platforms in the US and UK. That's something useful that local business owners and marketers would like to be able to do, so the tool serves a definite purpose. If the visitor finds the free tool useful, they've just had a good experience with Moz and might be interested in learning more about our paid Moz Local software. If they like what they see, they might become a customer, and they might tell their colleagues about Moz Local, and they might even write a blog post on their own website, linking to Moz Local. And if enough customers do this, then yes, Moz's relevance to keyword searches like 'local seo software' could be positively impacted.

In other words, there are many paths to providing a useful + positive experience to each consumer, and a good tool can be a great option where that is interest/need and a market in which you can compete as a provider of that needed tool. It's definitely something that takes a lot of initial research, planning, development and marketing to be successful, so give this careful thought, and see what your business could do to begin being present on a variety of user paths, which, if deftly done, could yield many rewards.

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