Channel grouping path / assisted conversion benchmarks by industry

[Zoope]

Hi Mozzers,

I'm trying to find benchmark channel grouping paths to conversion, or assisted conversion trends, by industry... is anybody aware of any benchmark data out there?

Thanks!

[PatrickDelehanty]

Hi there

While I'm not personally aware of detailed benchmark data (although I'm sure it's our there and someone will get you where you need to go), Google does offer a high level tool that can give you some break downs of interactions based on data they have (which is alot). Here's the tool called The Customer Journey to Online Purchase - you're able to say the size of your business, the industry, and also the country.

Hopefully this helps a bit in your quest! Good luck!
Patrick

[Zoope]

Thanks Patrick... this is helpful!