Internal link from blog content to commercial pages risks?

[jayoliverwright]

Hi guys,

Has anyone seen cases where a site has been impacted negatively from internal linking from blog content to commercial based pages (e.g. category pages).

Anchor text is natural and the links improve user experience (i.e it makes sense to add them, they're not forced).

Cheers.

[EGOL]

If the blog is on your domain and has good, genuine content, and the commercial pages are on that same domain, then I don't see any problem or risk in doing it occasionally if the topics of the category pages are naturally referenced in blog article content.

Now, if you start stacking and stuffing and going wild with tons of links or links on low quality pages, then it could become a genuine problem.