My site lost a lot of traffic in the lastest update - what to do?

[Storesco]

Hi all,

there seems to have been an algorithm update on February 7. One of my big sites www.poussette.com, lost about 25 % of its organic traffic afterwards and has not revovered yet.  What are the best steps to take right now? It is 7 years old we continuously did conservative SEO (technical, link building, adding content).

Thanks in advance.

Dieter

[EGOL]

Most likely, one of two things happened.

A) Either your site got hit by the algorithm and lost rankings.....

B) Or..... your competitor was favored by the algorithm, moved up, and you lost rankings.

There are other possibilities, unrelated to the Google update, but checking if one of these, and which one of these, hit you is important to understand your next step.  If you have a position tracking project running on SEMrush you can add competitors to the project and see who moved up and when.

Since Google has not disclosed what this update was based upon, it is hard to know what can be done.  It might be based upon how links are valued, how content is valued, user behavior, or something else, or a big mix of things.