International SEO : Redirecting spanish visitors to spanish site

[Kepass]

Hi There,

I have a problem I need an advice for.

I run an e-commerce site in French. Things are going well.

I also run the Spanish version of this site. We are starting to sell. But nothing like French site.

I have traffic coming to the French site from Spain from visitors with Spanish language and they don't buy anything. That is strange as the conversion rate is good. Si I want to redirect them to the Spanish site.

We sell phone parts. Our SEO is mainly based on brands, make, and reference numbers. So keywords are almost the same in both languages. Of course, site.es is aiming at google.es, and site.fr at google.fr

So I am wondering. If I redirect these visitors to the Spanish site, Will it affect french site's SEO?

Thanks

[Martijn_Scheijbeler]

Hi Frederic,

Are you using HREF Lang tags? It seems like in your case it might be useful to look into it as it should make sure that your Spanish visitors would see your Spanish site in the SERPs to make sure that it's not showing the French site.

Martijn.

[Kepass]

Hi Martjin.

I dont' use them, but I think it is important to mention that the 2 sites have tow different domain names, like if they were 2 different brands.

Thanks.

[Martijn_Scheijbeler]

That shouldn't really matter, you can do this across different domains. That's also one of its intentions.

[Kepass]

Thanks for that.

[AARAINDIA]

Hi!

Have you set France and Spain as targeted country in Google Search Console?

By doing it Google will try to have your Franch website in France and Spanish in Spain SERP.

Along with rel=hreflang, if you have office or local number for France, it will help.

Auto redirecting the visitors based on IP is not recommended by Google.

Have you provided a link to Spanish page from French website and another way? It will help visitors to select the language.

Hope it helps.

Regards,

Bhavesh

[Kepass]

Hi AARAINDIA,

I do have countries set in Google search console for both site. Although my seo extension was writing french texts on spanish site. BIG MISTAKE !

Thanks for office and phone number tip. Great one ! Is that a snippet to write in the header ? Maybe I should try a geolocalised pop up on french site to send spanish trafic to spanish site.

Best regards.