Currency versus location

[Bush_JSM]

Hi Mozzers,

I have a client that is rebuilding their eCommerce store. We are deliberating how to map the URL structure.

My advice is and has always been to have language as the structure so the UK and US markets in English but separate pages with href=lang tags so the engines rank the correct page, the French page in French and tagged correct, German in German etc etc

This way we have a clear page to optimise and build links into and the users select the currency ($ / £ / € or Ruble)

They may want to have it by Currency, so rather than /UK or /US it would be /dollar, /sterling etc etc

Have you any experience with both structures and what are the pros and cons as it seems clear to me language should be the way foreward

They are using Magento 2 as well if that influences anything.

Thanks

Gareth

This presents are tougher landscape to optimise for I feel and less clear for users