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    4. Meta HTTP-EQUIV

    Meta HTTP-EQUIV

    Intermediate & Advanced SEO
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    • marcelocustodio
      marcelocustodio last edited by

      Hi people!

      When you try to access http://www.ufam.edu.br you are redirected to http://portal.ufam.edu.br.

      Here's the code:

      <title>UFAM - Universidade Federal do Amazonas</title>

      What are the implications for SEO of this ?

      Won't the juice be passed?

      Isn't it better for passing juice using redirect 301?

      1 Reply Last reply Reply Quote 0
      • Julich
        Julich last edited by

        The redirection is currently inefficient from a SEO perspective.

        To pass link juice, I clearly recommend using a 301 (permanent) redirection.

        J.

        marcelocustodio 1 Reply Last reply Reply Quote 0
        • marcelocustodio
          marcelocustodio @Julich last edited by

          So using the meta tag http-equiv won't be usefull ?

          Julich Guest 2 Replies Last reply Reply Quote 0
          • Julich
            Julich @marcelocustodio last edited by

            Nope the meta tag http-equiv won't be usefull.

            If your page has definitely moved to portal.ufam.edu.br, you should clearly implement a 301 redirection to it, and not use the HTTP-EQUIV meta tag (which is not interpreted by search engines). With a 301 redirection, you will tell to search engines to reassign the linkjuice of any backlink pointing to www.ufam.edu.br to the new portal.ufam.edu.br URL.

            I recommend you reading this articles:

            http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use

            J.

            1 Reply Last reply Reply Quote 1
            • Guest
              Guest @marcelocustodio last edited by

              This post is deleted!
              1 Reply Last reply Reply Quote 0
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