What is the best tactic to fix thousands of product descriptions on an eCommerce site?

[whiteonlySEO]

I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me:

I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control.

Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete.

Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma.

Thanks in advance!

Hanna

[DmitriiK]

Hi.

Are you a reseller? If so, then yeah, there is no way. Especially if you get hundreds or more updates on products a month. If those products are all indeed yours, then I assume it's a large company, and then, yes, you probably should have a whole department working on that.

What I typically recommend in such cases is go by need in product rankings boost. Basically, if there is a product, which you know is not ranking good and it has not optimized description - go ahead and fix it. Sometimes it can be a set or even a category of products. And also, just as you said, do couple a day and hope for the best.

Hope it helps

[ViviCa1]

I would suggest prioritising the products and creating unique descriptions for the most important ones first.

Outsourcing them ... I would not generally say that's a bad idea as long as you ensure the work produced will be of high quality, meaning don't outsource them to India or something but maybe if the budget allows you could find a freelancer to help with the workload.

We have this issue too and some products from a previous mass upload still don't have good descriptions, but when it is a small update, we create them as required.