Irrelevant blog contents negatively affect ranking for main keywords?

[raymondlii]

Hi Moz Community,

I am working at a branding company. Currently, we found our ranking for main keywords (branding company) is dropping a little.  I am suspicious of the new blog posts that we published lately. We wrote different kind of stuff, such as company culture, how to inspire employees, the importance of leadership and some other stuff that is actually not as related to our main keyword - branding company.

My question is, will these irrelevant posts hurt our ranking for main keyword, to some extent?

Thank you.

Best,

Raymond

[EGOL]

I do not believe that a few blog posts that do not focus on your competitive keywords will have any negative impact upon your rankings.  If you have done a good job on these blog posts, they might pull in traffic, get shared, earn links.  Just do a great job on everything that you publish.  If you do that this content might help all of your rankings.

[Andy.Drinkwater]

Hi Raymond,

As EGOL said, random posts like this are highly unlikely to hurt any efforts, but it does help if you have a hook in articles that allows you to make use of internal linking.

What you need to be thinking about it how can you show Google that you have the necessary EAT (Expertise, Authority & Trust) in your field? Are you producing articles, papers, research or any other thought-leading content on what you do? Are you active socially and are you being mentioned and corresponding with other thought leaders?

There is so much that can be done to help and it just takes a little planning and effort to get the ball rolling

-Andy