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    4. 301 redirect to avoid duplicate content penalty

    301 redirect to avoid duplicate content penalty

    Intermediate & Advanced SEO
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    • riyaaaz
      riyaaaz last edited by

      I have two websites with identical content. Haya and ethnic

      Both websites have similar products. I would like to get rid of ethniccode I have already started to de-index ethniccode. My question is, Will I get any SEO benefit or Will it be harmful if I 301 direct the below only URL’s

      https://www.ethniccode/salwar-kameez -> https://www.hayacreations/collections/salwar-kameez

      https://www.ethniccode/salwar-kameez/anarkali-suits - > https://www.hayacreations/collections/anarkali-suits

      1 Reply Last reply Reply Quote 0
      • GPainter
        GPainter last edited by

        if we break down what a 301 is into simple terms, a 301 is telling a bot this page now permanently lives here, a 302 is a temp version of this.  So a 301 is fine if the above is true. You can also use a cross domain canonical tag which effectively is the same but would let you keep the domain active.  If there is value in ethniccode might not want to de-index compared to use it i.e. 301 etc. There is a very large amount of duplicate content all over the internet, a lot of people get nervous about it and remove sites over it which realistically is not necessary if the sites are serving purposes.

        Short answer - A 301 will be fine or alternatively try a cross domain canonical.

        1 Reply Last reply Reply Quote 0
        • riyaaaz
          riyaaaz last edited by

          Thanks for the quick response.

          If hayacreations is ranking 19<sup>th</sup> position in Google for a specific keyword, and ethniccode is ranking 30<sup>th</sup> position for the same keyword, What would be impact after 301 redirect? Will hayacreations drop to 30<sup>th</sup> position or existing position would improve because of link juice?

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