Rich card formatting for events

[rpence.sandiego]

Hi all,

I'm having trouble with getting Rich Cards to show for my site and am wondering if anyone can point me in the right direction.

Here’s an example for Louis CK. His bio is pulled from Wikipedia, but the tour dates are drawn from elsewhere. https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=louis+ck

I coded in a basic card for one of our events and nothing showed up (several weeks ago at this point so not just a crawl issue), and never registered with Google Webmaster.

Honestly, I haven’t seen an example of an endurance event using a card. Sports-wise I’ve only seen them for major sports teams, but I’m hoping we can take advantage of it somehow.

When submitting a search query on Google, once you add any event name beside Vermont, our business card doesn’t display (we’re based in Vermont), so it would be great to have something that can show up for each event.

We also can’t get our social profiles to show up in our business card, after adding the code for Facebook, Twitter, and Google Plus. I’m wondering if that’s partially because our social accounts are named Wrenegade Sports when everything else is Farm to Fork Fondo. (Not personally a proponent of that name difference and I suspect it hurts us).

https://www.google.com/search?q=farm+to+fork+fondo&rlz=1C5CHFA_enUS694US694&oq=farm+to+fork&aqs=chrome.0.69i59j69i60j69i57j69i60l2j0.1124j0j9&sourceid=chrome&ie=UTF-8

Thanks!

[DmitriiK]

Howdy.

So, I bet you've seen this page before - https://developers.google.com/search/docs/data-types/events If you haven't, check it out.

Another step - "register" with Google Search Console. And after you apply all the schema markup, test it with google structured tool. That and the GSC will tell you if something is wrong.

Another important thing to consider - schema is only a suggestion to google. If you have all the data 100% right, it doesn't necessarily mean that the rich snippets will show up. All we can do is make sure it's right, submit to google and hope for the best