What to believe Google's Comp or Moz's Opportunity/Potential graph

[PapaMilicia]

Hi!

I'm newbie and I really don't know which info is best to dial in with the keywords. Google tells me that my keyword is in high competition, but Moz suggests that I have very high opportunity and potential with low difficulty with the same keyword...

Maybe I need some sleep and come back later :-).

Many thanks!

[randfish]

Hi Papa -- Google's number is for paid search. They're just telling you how much competition there is for the paid/AdWords results. Moz's KW Explorer tells you difficulty for the organic (non-paid) results. They're two entirely different things! More here: https://moz.com/help/guides/keyword-explorer

[PapaMilicia]

Thanks! Now I understand the main difference a lot better!