Why ranks my site so bad?

[enbitcon]

hello together,

i think, that you read questions like this very often, but i hope someone has some good ideas for me.

https://goo.gl/3iOmcqy

with the keyword "sophos sg 210" we rank very bad. But i don't know why

We have trust elements, a very good "avergage time on page" unique content...

But i don't know, what can we make better

Thx you so much

[DmitriiK]

Your link is broken. And I'd say do not use URL shorteners?

[enbitcon]

Hello Dmitrii

here is the link

https://www.enbitcon.de/shop/sophos-sg-210-security-appliance

[DmitriiK]

So, Couple things I noticed.

1. Backlink profile is very poor. Ahrefs and MOZ OSE showing poor profile history (did you guys get hit by penguin or another update at some point?), and currently you have very few backlinks and referring domains.
2. Also, there are no backlinks to the actual page, so that decreases your chances.
3. Anchor text cloud is nothing but brand name, which has some negative impact (or rather no positive for given keyword).
4. On the page, it seems to me that there is a mix of german and english languages (not sure if that would have impact on rankings, but surely looks strange to a user).
5. Page is overstuffed with "sophos sg" to the point of ridiculousness

In conclusion, have some backlinks improvements (including internal linking and anchor text usage), considering you are only #13 for given keyword, you gonna on the first page in no time

P.S. This is just what i saw in a glance, SEO audit might be of a good help to you guys.