Why does my ecommerce category page have such low PA?

[joe-ainswoth]

I'm a bit of a newbie to the game and I've learnt a lot over the past couple of days with a Moz subscription. I'm starting to put together a strategy to improve our SEO performance and get our site ranking higher for some specific terms.

We have a low domain authority at 25. The page I am concerned about is one of our main product categories, link here.

About a year and half a go we changed our domain name and did a 301 redirect on all our category, products and content pages. Would this have affected anything? These redirects are still in place. I also notice OSE shows now inbound links. I'm almost certain there are a few around though.

Most recently we've been investing in unique descriptions for all products in this category at around 60 words per product, this excludes the product features in a tabular format. I appreciate this isn't many words.

I have also read a lot about faceted navigation and this category suffers from a very flat product structure were facet navigation is used heavily by the user to find a product that matches their requirements.

Does anybody have any ideas about this?

[GastonRiera]

Hi Joe,

On one hand, DA and PA are metrics that are calculated primarily with the links that point to that page/domain.
Take a look at these resources:

Domain Authority & Page Authority Metrics - Whiteboard Friday
What is Domain Authority? - Moz
What is Page Authority? - Moz

On the other hand, a certain PA/DA doesn't assure nothing in Google SERPs. A PA of 25 may or may not be a "low" PA. There are lots of cases that have fewer PA/DA than their competitors and have better rankings.
In your case, I wouldn't worry much at all.

Regarding the other matters:

• Domain change and 301 redirects. Yeap, it could affect some rankings, it was done too long ago to analyze its impact now.
• Links in OSE. Remember that Moz updates once a moth or so its link index and doesnt crawl the entire web, it may miss some of your links. My opinion: use other tools too (such as ahrefs.com, majestic.com or other).
• Words in descriptions. (Im asuming that you are referring to meta descriptions) There is no exact amout of words. Take a look at these resrouces:
  New Title & Description Lengths for Google SEO in Search Results - Moz
  Title Tag Length Guidelines: 2016 Edition - The SEMPOST Significant Change to SERPs: Google Extends Length of Titles and Descriptions - SEJ

Hope I've helped.
Best luck.
GR.