Web optimization for key words

[APLNZ1]

Hi I’ve got a query around optimising websites for keywords. The organisation I work for has 3 websites that all sell aluminium joinery. Each website site represents a separate brand but the product is essentially the same across all three. In terms of optimising these sites for key words should I use different keywords for each site so as too not to make the brand compete with each other. Any advice would be great

[netzkern_AG]

Depends ... do you WANT the brands to compete with each other? That might sound strange but it really isn't. Mabye the three brands have some feature that separates them from each other and makes them uniquely suitable for a different target group. Then it might not be bad to have all three rank for slightly different (long tail) terms AND each for the generic overall term. The brands itself also may carry different values; answering in a vacuum on what I would do is hard to impossible.

Nico