Front page, keyword strategi?

[Agguk]

Hi,

Should the front page target a mixture of the most important keywords for the whole site (on page optimization)
Or should we choose 1 or a few that are extra important/natural and optimize for this?
Each important keyword already has it´s own dedicated page (single keyword optimized)
...so either way the front page would "compete" against another internal page on a specific keyword, but maybe that´s the wrong way of looking at this?
Almost all external backlinks are pointing to the front page so I guess that´s the real strength of the front page but it does not provide in depth good value for a specific keyword.

Thanks!/Anders

[TheSymmetran]

I would avoid single page approach for SEO purposes.

Homepage can have some keywords sprinkled on it, but it wont really matter much, Google is far more into topics than keywords alone these days, context. Also, your sub pages that are focused on particular topics/keywords will probably rank far better organically than your homepage for related keywords.

So try to treat homepage as a generic landing page, the aim is to grab interest of visitor and have them interact with the site. A good idea is to find your major and well established/budgeted competitors and look up their homepages and see how they treat it, you will probably notice they are not text or keyword heavy or truly optimized in most cases. Try to start with award winning competition websites. awwwards is a good place to start for that and it has categories of business.