Another anchor text question

[Agguk]

Hi,

We are updating a site and creating new separate pages for each coworker (app. 50 coworkers). Each page will include picture, short description, cv and also a subtitle/"keyword list" called: "areas of expertise".

Each keyword (area of expertise) has it´s own in depth page on the subject, would it be wise to anchor text -link these? or is this something that is likely to be picked up by google as spam?

Thanks!
/Anders

[seanginnaw]

Hey Anders,

I always ask myself the question "Is this link useful for users?".

If someone will be reading those pages and will come across the areas of expertise - they will likely want to find out more about them, especially if they're unsure of what they are.

My vote is to add the links in - it creates an association between these pages and benefits users looking to find out more about the services the staff specialise in.

Cheers,

Sean

[AdvancedDigitalInc]

I agree with Sean. I would link those internal service/specialty pages for your employees. The internal linking will allow users to navigate to the page informing them about the service, it'd also help with the hierarchy of your website, and will help with your page authority. However, if you're mentioning the service or specialty numerous times in a paragraph, I probably wouldn't link all of those mentions.

[Agguk]

Thank you!

Yes, that´s how I like to see it too.I was just a little worried that the high increase of "exact anchor links" could disturb google

/Anders