Do I need to put the company name in the SEO Title box in Yoast?

[Joseph.Lusso]

I am optimizing Title Tags for a WP site. I am getting ready to add keywords to the Yoast SEO. I noticed the long company name is currently the Title Tag - I choose 2-3 keyword phases per page- what do I do with the long business name?  In my own site I can post up 70 characters of keywords in the Title box and my company name appears after a pipe in the browser with my the keywords ahead of it?

As Follow on my Site:

Title, Tilte, Title - Company Name.

Thank you!

Joe

[Vijay-Gaur]

Hi Joseph,

https://yoast.com/wordpress-seo-2-0/

Google Knowledge Graph

Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo

The idea of the company name being used n the title is to make the best use of "Branded Keywords"   on the site and being recognized by google as an authority of Branded keywords.

Which means that you have greater chances of getting ranked on your company name related keywords, however since your company name is long, you can customize the title tag in the yoast and use it at end of page title.

"company name -  title"  ....to be replaced with  "title - company name"

I hope it helps, please feel free to respond and ask further questions.

Regards,

Vijay

Google Knowledge Graph

Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo

[evolvingSEO]

Hi Joseph

It's usually totally fine to leave your company name in there by default. Then if a particular page title is too long, you can edit the title tag on an individual page basis and create a title without the business name.