The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Choosing root domain for a subdomain

    Choosing root domain for a subdomain

    Intermediate & Advanced SEO
    2 2 57
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • UWPCE
      UWPCE last edited by

      We own two root domains in the .edu space. According to Open Site Explorer, one has a domain authority of 76, while the other has a DA of 94.

      We operate a collection of degree microsites as subdomains of the lower-ranking root domain, e.g. www.degreename.domain76.edu. All other things being equal, would these sites benefit if we migrated them to www.degreename.domain94.edu?

      The question seems to hinge on whether subdomains inherit any of the root domain's authority, and the answers I have seen to that question are "sometimes" and "maybe".

      Lastly, as an alternative, would we realize greater SEO improvements by moving the degrees to a directory structure under domain94, i.e. www.domain94.edu/degrees/degree-name?

      Thank you for your help!

      1 Reply Last reply Reply Quote 0
      • OlegKorneitchouk
        OlegKorneitchouk last edited by

        From my experience*, using a subfolder structure will yield the best results.

        I think the more important factor is how these pages are linked to from within other pages on your website. You need to build links from high authority internal pages to your degree pages using keyword rich anchor text. If you do this from both websites, I don't think it will make much of a difference which domain the pages are hosted on. i.e. if you link to the degree pages sitewide from both domains, you will see similar results hosting them on either domain.

        So if you are going to move the degrees to the other domain, you might as well switch to a subfolder structure. If not, focus on building a stronger internal link profile.

        *As you said, this topic is highly debated. Google's official stance is that there is no difference for ranking between subfolder/subdirectory. They also say that if the content on the subdomain is highly relevant to the content on the root domain, they will be treated as the same domain (authority overflows).

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post
        • Redirecting main www. subdomain to new domain. Can you then create a new subdomain on the old domain?
          RobertFisher
          RobertFisher
          0
          6
          370

        • Root Domain v Subdomain
          GPainter
          GPainter
          0
          3
          113

        • Moving to subdirectory from subdomain, where subdomain PR is equal to root domain PR
          brad-causes
          brad-causes
          0
          5
          271

        • Are sub domains considered completely different than the root domain?
          ciznerguy
          ciznerguy
          0
          13
          700

        • How can I tell which website pages are hosted on the root domain vs the www subdomain?
          webestate
          webestate
          0
          9
          704

        • Query / Discussion on Subdomain and Root domain passing authority etc
          MichaelC-15022
          MichaelC-15022
          0
          2
          1.0k

        • Exact match domain or root domain for speedy SEO?
          Thos003
          Thos003
          0
          4
          958

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy