Huge organic drop following new site go live

[HappyJackJr]

Hi Guys,

I am currently working on a site that's organic traffic suffered ( and is still suffering ) a huge drop in organic traffic.

From a consistent 3-400 organic visits a day to almost zero. This happened as soon as the new site went live. I am now digging to find out why.

301s were put in place ( over 2, 500 over them ) and there are still over 1,100 outstanding after review search console this morning.

Having looked at the redirect file that was put in place when the new site went live, it all look OK, apart from the redirects look like this...

http://www.physiotherapystore.com/ to http://physiotherapystore.com/

Where the new URL is missing www. - I am concerned this is causing a large duplicate issue as both www. and non www. work fine.

I am right to have concern or is this something not to worry about?

[GastonRiera]

Hi there,

There are some issues:

• Bad redirect the non-www and www version. This is causing serious duplicate
• Meta description is incorrect.
• There are no sitemap.xml
• Not necesarly an issue: you are disallowing the indexing of google images.

Also, have you chequed the Search Console?It should show any error.
Can you identify whether there was a specific ranking drop (using a search console and/or analytics)?

Best Luck.
GR.

[HappyJackJr]

Thank you,

Do you recommend I go into the redirect file and add in www where it is not already there?

I am aware of meta description and there is a sitemap here: http://www.physiotherapystore.com/sitemaps/physio/sitemap.xml

Search Console data doesn't go back far enough to see the sudden drop in traffic.

[GastonRiera]

• Redirection. Its not neccesarry to create a redirection. Another way is to set rel=canonical
• Its not explicit for me the sitemap. Might be good to add it in the robots.txt
• So the problem goes over 90 days ago, this makes it more difficult.
• Still SC doesnt show any errors?

[HappyJackJr]

canonical has now been requested on home page.

SC only shows 1096 404's due to be fixed soon.

Some pages have wrong canonicals, for example:

http://physiotherapystore.com/a60.html has a canonical to http://www.physiotherapystore.com/a60.html?SID=km31jh6kvjfcs45oq0s2qltdc3 which is incorrect. We have a few of these that are in dev to be fixed.

I'm still not sure though if these issues could have caused a huge sudden drop in traffic?

Thanks

[GastonRiera]

Its really hard to analyze a traffic drop like this without some critical information about serps.

The main guess here is that some high traffic ranking just dropped, that's why im asking about the SC information.
And yes, some of all of these issues combined can cause the traffic drop. I'd try to use the analytics information looking for some specific item, such as a page what recieved a lot of traffic and then stopped recieving