Can someone explain this about Etsy/Pinterest SEO?

[Sharon2016]

Hello Moz Wizards,

Could someone help me out with this?  It's not related to my own site's SEO...but maybe you have some perspective on how Etsy and Pinterest do SEO...

The issue is this - until recently, I was certain that individual stores/listings in Etsy (maybe Pinterest too) did not show up search results apart from the meta Etsy listing.  Now I'm seeing competitors on Etsy show up as separate search results - not via their own websites, but their actual store or listing within Etsy.

How is that done?  I don't ever recall that happening, as I thought Etsy controlled the SEO access to their stores/listings.

More importantly, how can I do that?

Thanks for any insights you may have.

Sharon

[Vettyy]

It appears that etsy provide information on this as well.

https://www.etsy.com/au/help/article/247
https://www.etsy.com/au/seller-handbook/article/4-ways-to-improve-your-seo-and-increase/22819094473

My interpretation of this is to treat your main shop page as a website and do what you would normally do to optimize a website.

[Sharon2016]

Thank you so much!  I may have glanced at these before I really understood what I was doing or what they meant.

I get it now.  I had assumed I couldn't access the title tags, etc.  This shows me how.

Much appreciated!

Sharon