What should I be shooting for for search visibility percentage?

[mm1980]

Realistically - what's a "good" search visibility score?  I'm working on a site that has been around less than a year. We are doing 3 blogs a week with carefully selected keywords. I know it will take time and lots of SEO work - but I'm interested in any ideas on what I should shoot for.  Thanks for any thoughts!  (Also not a local listing or anything - national search.)

[BritneyMuller]

Just to clarify, what do you mean exactly by search visibility percentage? Percentage of visits to your website via organic search?

[EGOL]

This article explains "search visibility" and has a section on how it is calculated...

https://moz.com/blog/mobile-rankings-search-visibility-moz-analytics

[seoman10]

If I've understood you correctly, you mean how to rate yourself over competitors?

I would make a small key list of main competitors for your search terms (chances are they will only be a handful anyway) and monitor where your keywords rank compared to theirs.

There is all sorts of site metrics you can use main one being Domain Authority, this is very useful to have a broad overview of what's going on.  Just remember that metrics isn't everything, relevancy plays a huge role nowadays.

[mm1980]

Thanks for your responses.  I am specifically referring to the 'Search Visibility' on the Moz Dashboard.  thanks.

_@Egol the article was very helpful.  _

Think of the SERPs for your keywords as villages. Each position on the SERP is a plot of land in SERP-village. The Search Visibility score is the average amount of plots you own in each SERP-village. Prime real estate plots (i.e., better ranking positions, like #1) are worth more. A complete monopoly of real estate in SERP-village would equate to a score of 100%. The Search Visibility score equates to how much total land you own in all SERP-villages.

[BritneyMuller]

Thanks EGOL

Apologies, it was late and I've heard that term used in a few different ways. Should have figured that was the case though. -Thank you!

This is another great resource on how Search Visibility is calculated: https://moz.com/help/guides/moz-pro-overview/rankings/search-visibility

[BritneyMuller]

This is such a great question Meagan! I imagine it'll be quite different for individual industries?

Let me check with my team to see if we know the ballpark average search visibility and what you should shoot for. Thank you for asking this

-Will get back to you soon.

[BritneyMuller]

So the consensus is that there's no right or wrong answer here, but in general, you should be looking to be higher than your competitors (especially on non-branded KWs).

You should also aim for higher visibility over time. The higher your visibility, the more traffic you will drive to your website. However, if you don't see organic traffic increase (with increased search visibility), you might be missing some primary keywords.

Hope this helps,

B

[mm1980]

That makes a lot of sense. Thank you!