Is there a benefit to hiding words from Google on ecommerce sites?

[LesleyPaone]

I think we all know that ecommerce sites have a lot of repeating functional texts on them. Is there a benefit from hiding this text from Google's crawler? Take this page for example, http://storage3.static.itmages.com/i/16/0805/h_1470425505_1090542_224cc344d4.png

Some of the most dense words on the page are "Add to cart", "Add to Wishlist", "New", and "Sale".  Is there any benefit to hiding those words from Google? The method of hiding I am talking about is not cloaking, but this, https://www.google.com/support/enterprise/static/gsa/docs/admin/70/gsa_doc_set/admin_crawl/preparing.html#1076243  using the google:off index tag. So the content will be there still, but it will not be indexed.

[davebuts]

Hi Lesley,

I think Google would be pretty good at handling things like this on e-commerce sites, so I wouldn't worry about it (as long as those page elements are plain text and not using heading tags, for some reason).

Also, google:off/on tags are only used by Google Search Appliance, and are ignored by Google Bot. You will still have content within off/on tags indexed in normal Google search.

Cheers,

David