How do you select a Google category for the SERPs?

[DigitalMarketingSEO]

Recently I was looking up law schools in Texas and came across a SERP listing I had never seen before. Google provided the category "law school" and narrowed it down by geographic location. I checked the code on both websites for schema and was unable to locate it. Furthermore, one GMB listing was claimed and another was not. I'm wondering why both Texas A&M School of Law and Houston College of Law showed up but University of Texas Law School did not.

I have attached a screenshot of the SERP to see if anyone has seen this before or can provide any insight. Search term was "list of law schools in texas" but the same snippet showed up for "best law schools in texas."

Thanks

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[MiriamEllis]

Whoa! I see that. That looks really different to me. It's not an old school authoritative one box. It's two businesses, side by side, that when clicked, brings up new SERPs and the knowledge panel. Something about this is teasing my brain, like I once saw an example of something similar, but I just can't place it. It's certainly interesting!

What I can say is that Google is testing a ton of things right now. They've got the new image carousel, and then there's the whole local pack paid entry thing making buzz. What you've shared here looks like a test to me. And check this out. Look up 'law schools california'. A totally different display!

Thanks for sharing this. I'd be curious to know if you're seeing it on other similar searches.

Update: Check out Dr. Pete's article here: https://moz.com/blog/google-glossary

Looks like a Rich Lists SERP with only 2 entries. Hat tip to Darren Shaw for pointing that out to me