Does Google like pricing information?

[Brighton-Soundsystem]

Over the last year I have noticed a trend in a couple of industries. Google seems to prioritise landing pages with pricing information in the content. This seems more important than it used to.

One industry is high end industrial machines. Traditionally there isn't a price list as everything is bespoke for the customer. Low end machines that display an off the shelf price are now ranking higher than they used to. This is frustrating because the different machines meet different customer requirements. However, both sorts of customers are likely to use the same search terms.

Has anyone else noticed this trend?

[LoganRay]

Hi William,

There's definitely some merit to this. They've been hard at work trying to improve the users' experience over the past couple years. Part of those improvements include better matching query intent to the content on the page. If they can tell from the query that the searcher is researching a product to buy, they'll give preference to the site that provides the most information, including pricing.

I've got a client that only sells B2B, so they don't show pricing unless you're logged in. They've been slowly losing ground to other sites that sell similar products but are open to sell to anyone. It's a struggle we've been dealing with, and the only causation we've been able to identify is that the lack of pricing information.

You might try including a price range, like 'starting at...' or something along those lines. It's worth testing out to see if you're able to recoup some rank.