SEO Adjustments Where Content Isn't Front And Centre...

[GTAMP]

So I am wondering what people think for a SEO strategy for sites where (1) the interaction is a one-off event and (2) content is not often shared or something that people want. Specificially regarding two sites this applies to:

• Site 1 is basically a mortgage site. So customers interact with the site once and then most likely never again once their mortgage is sorted. Mortgages aren't great content pieces and customers don't really read a lot of the content - it's part of the reason loan officers/mortgage professionals exist...
• Site 2 is also for a one off purchase but it's an embarrassing problem that nobody would share content for because they don't want people to know that they sought help for this. This also makes getting backlinks hard.  Also it is a one off purchase, never to be made again...

Am interested in how people would adapt their SEO strategies to these circumstances - where content development and promotion is limited...

[PatrickDelehanty]

Hi there

Honestly, people want content. Especially when it comes to something like a mortgage or an "embarrassing" service. Regardless of industry or service, people need information to make decisions, compare choices, understand issues, have incentive to reach out, and more. Never think that content isn't something people want or need - it's up to you to research and understand the "why".

For instance, ask yourself these questions:

• Who is your audience?
• Why do they need this service?
• Do they have other options?
• Why is your option better than others?
• What kind of questions do they have?
• How do you compare against competitors?
• What are you competitors doing content / marketing wise?
• Can you explain parts of your service in more detail?
• Are there any followup services your audiences may need?
• etc.

Content is everywhere and you'd be surprised at how much your audience wants and needs it. Industries and audiences are ever changing, so make sure you are staying on top of the trends and you'll be surprised at how many content ideas show themselves.

Beyond that, look into link building and social media strategies. You could also try partnership / certifications that are applicable to your industry.

Hope this helps! Good luck!
Patrick