301 redirect to URL plus anchor tag???

[Jenny1]

Hi - my company has just had a site redesign completed, and our "old" site we have landing pages for a full product line. The new design has taken the content from those landing pages and placed them into one long scrolling page. We currently rank well on the "old" landing pages but now all that content is contained in a single page with anchor tags throughout attached to the headings.

Can you set up 301's to anchor tags?

Example: old site www.mysite.com/products/automotive/auto-parts.html

new site: www.mysite.com/products/automotive#auto-parts

[GastonRiera]

Hi there,

On one hand, If the content on both landing pages, you **must **set up the 301. Because you are having duplicate content.

On the other hand, keeping all your landing pages in a very long landing page.. I don't see that's a good idea. 
even though you are differentiating with #keyword that is not taken as a different URL.

Let me explain a little more:
site.com/product/car1
site.com/product/car2
These two are different pages. Google takes them as different pages and are very suitable to rank for different keywords.

site.com/product#car1
site.com/product#car2
These two are the same page. The rankeable capacacity to rank on both keywords is diminished.

Is it clear?

[evolvingSEO]

Hi Jenny

Yes you can redirect to URLs with anchor tags, but to Gaston's point - now that you have everything on one page, they may not rank as well as before. It does depend a little on how much overlap there was across the different products to begin with. The new page might rank well for a little while, but as Google starts to take the new consolidated page into account, you may lose ranking. The root fix would be to maintain separate pages like before, it that's possible.