Whether this is a good informational keyword (for ads)

[BobGW]

Hello,

Learning about informational keywords.

Is

Nikola Tesla (300K-1M)

a good informational keyword considering I'd only be (at the highest) on the 2nd page? There's no ads and I'm competing against big players, but the 2nd page has opportunities for ranking. I've been studying this guy a long time. Don't know if it's will bring ad revenue.

What about

chemtrails (118k-300k)

[Andy.Drinkwater]

Hi Bob,

There's a bigger picture here. What is it you are trying to do? Are these phrases that you are looking to match up to a page? In what way are you hoping to gain revenue?

-Andy

[BobGW]

By placing a single square ad on each page, either CPM, rented out, or click based, I would like to gain revenue for these terms.

EGOL and others on this Q&A make money like this.

I was trying to get some good advice from people like EGOL (I'm sure there are many of you) with experience with informational keywords as to if these would make money or not.