Ecommerce product page duplicate content

[MH-UK]

Hi,

I know this topic has been covered in the past but I haven't been able to find the answers to this specific thing.

So let's say on a website, all the product pages contain partial duplicate content - i.e. this could be delivery options or returning policy etc.

Would this be classed as duplicate content? Or is this something that you would not get concerned about if it's let's say 5-10% of the content on the page?

Or if you think this is something you'd take into consideration, how would you fix it?

Thank you!

[Andy.Drinkwater]

H Ryosuke,

No, Google wouldn't see this is duplication. Information like this is seen as supplementary, but necessary to the user experience. I have a number of clients with exactly the same, and none of them have ever had any issues.

Some sites like to have this information on each page, others like to add it as a pop-up / modal window or on a single page linked from the product pages. All are perfectly reasonable. I am sure if I searched around that I would find Google saying the same thing - they will understand what it is, and just essentially ignore it.

-Andy

[OlegKorneitchouk]

I respectfully disagree. While it may not be considered duplicate content, it also can be. In fact, if you look at Google's own suggestions on https://support.google.com/webmasters/answer/66359?hl=en:

Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details. In addition, you can use the Parameter Handling tool to specify how you would like Google to treat URL parameters.

--

So sure, Google says you shouldn't worry about it but if 10% of your pages content is repeated on each page, that could or could not be an issue.. why take that chance? If your actual products don't have much unique content to describe it, the boilerplate content reduces the relevance of the page.

You suggestion of a "pop-up/model window on a single page linked from the product pages" is the best way to minimize boilerplate content and avoid any chance of worse rankings.