Best Practices to Provide PPC Marrketing Company with Extensive Keyword List?

[Kingalan1]

I am considering hiring a PPC marketing company to set up a new Google Adwords campaign. PPC costs in our industry (commercial real estate in New York City) are exceedingly high (up to $35 per click).

Would it make sense for me to develop an extensive keyword list using SEMRUSH to provide the marketing company that will run our PPC click campaign? Or is this task better left to the PPC marketing company? With SEMRUSH I could probably develop an extensive list. This list could be supplemented by keywords from Google Analytics (which we have been using for 10 years).

Would these tools (Google Analytics and SEMRush) be useful in identifying long tail keywords that could keep our costs down?

On another note, is advertising on Bing's PPC program be worth doing in conjunction with Google Adwords? Is Bing a cost effective alternative? I might ad that our budget is about $2,500/month and we can't afford to pay $30/click.

Thoughts???

[Alick300]

Hi,

If you are hiring a PPC company then finding keyword would be the job of that PPC company. As you have mentioned that you have 10 years GA data so you should share the profitable keyword list to PPC company.

**Use BMM keywords to find long tail keywords and SEMrush will also helpful to find competitors low cost & profitable keywords.

I am running PPC campaign on both Adwords and Bing and my personal experience is cpc is less on Bing with significant revenue so you must try Bing. In fact I would suggest you to first try on Bing because you have mentioned that your budget is not very high.

Hope this helps.

Thanks